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In this Week's Pellet Wire:
From the Director's Desk:
Our Eternal Coda
Yesterday I found myself on a phone call with two members engaged in a conversation that I have had, and likely you have had, so many times before. I think most of you would agree that for those of us who make their living in wood pellets, outlining our industry’s contributions to the broader forest products sector, or reminding the uninformed of our status as renewable energy, or celebrating the economic activity we generate in rural communities (nearest and dearest to my heart), the conversation is one without end.
In music, a coda is a musical section that serves to “round out, conclude, or summarize” the musical theme established in the piece. I think the metaphor works here with one critical exception. In music, a coda ends the song. In this instance, our coda by necessity must refrain, on and on. Why? Simply put, every day a new audience files into our metaphorical auditorium, never having heard our song.
We all could be forgiven for being exhausted by the task. I am reminded of the time that that most famous of Minnesotans, Prince, bemoaned playing “Purple Rain” as the audience expected the solo to be identical to the one locked in place for all time on the album. But just as Prince ultimately gave the audience what they wanted bending each note just so, we too must persevere, rehashing our value proposition note for note, again and again.
If you will allow me one last musical metaphor: A guitar tablature outlines, note for note, the guitar part for any song. Certainly, a guitar tablature exists for “Purple Rain”. Over the course of the next month, I’m going to attempt to author a tablature of sorts for the value proposition of wood pellets. Our hope is that the document can serve to equip all of us to play for anyone willing to listen that song we all know so well, but for so many has never been heard.
—Tim Portz
Executive Director
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